SEOX: Rebranding Switzerland’s No. 1 SEO agency
Logo, colour system, website and print for one of Switzerland’s leading SEO agencies. Complete rebrand in four to six weeks, followed by further assignments.
The result in one sentence
Complete rebrand in 4 to 6 weeks. Logo, colour world, website and print, followed by repeat work.
UX/UI Designer, Brand Designer, Project Coordination
Owner · Marketing Manager
Market-leading performance, but a brand presence that had fallen behind.
Established position
SEOX was already a leading SEO agency. The visual identity told a different story.
Clear client goal
A modern presence with a defined magenta-based colour world.
Full scope
Logo, colour concept, website redesign and print material in one project.
A rebrand on a campaign timeline with a year-end deadline.
Only a few weeks to the deadline
The project started shortly before the fixed completion date.
Ongoing client communication affected
The switch had to work first time. There was no plan for a second attempt.
Personal proximity to the client
Higher expectations and shorter communication paths at the same time.
Clear priorities, rapid iterations and close alignment.
Brand core first
Logo and colour concept formed the foundation. Everything else followed from there.
Website in the new look
A complete redesign based on the new brand identity.
Short feedback cycles
Close collaboration instead of large presentation rounds. Delivered within four to six weeks.
Complete rebrand in 4 to 6 weeks
Logo, colour world, website and business cards delivered on time.
A recognisable brand system
A consistent magenta-based identity across all media.
Follow-up work
The collaboration continued after the initial project.
What I take away from it
Extreme deadlines need a price and a buffer
I now accept very tight timelines only with explicit buffers and a clearly defined scope.
Scope and fee belong at the start
I clarify deliverables and compensation in writing before the first sketch.
Boundaries protect the project
A realistic view of my own capacity protects quality, not just myself.
Swisscom Kids Mobile: More than doubled conversion at launch
Conversion more than doubled. 15% of orders came through the app.
Swisscom Prepaid for tourists: Landing page built from scratch
From zero to live: a new prepaid landing page that built traffic and generated first sales.
+600% conversion: Redesigning the Swisscom WLAN Box product page
+600% conversion, price increase due to demand and temporary sell-outs.