DE/EN
Career · professional experience · 2011 to today
My career.
Responsibilities, collaboration and results.
Sept 2023 to today
3 years
Frauenfeld · Remote
Self-employed · UX, web design and education
- Positioning, UX writing, design and websites for Swiss SMEs.
- Built the Glarner Kaffee online shop with Shopify.
- Through visuell unterrichten, I offer visualisation and AI workshops for teachers and school teams.
- Both activities together are limited to 20% and compatible with employment.
Case examples
Kammerjäger Wenzel: Finding pests by roomPÄCKLIMAA: Brand, website and price calculator in two daysMobile Rennbahn: Brand and website for an event serviceHolzbau Wolff: Build it yourself or have it builtAsia Take Away Nguyen: Website for a new takeawayWebsite and online shop for Glarner KaffeeGGA Maur: Website redesign within existing brand guidelinesGabriell Simoni & Partner: Brand and website in six weeksOGIF Frauenfeld: A new structure for the association websiteSEOX: Rebranding a Swiss SEO agency
20 %
alongside employment
June 2025 to Dec 2025
7 months
Zurich · Hybrid
Swisscom · Senior Care Journey Manager
- Improved care and self-service journeys through research, redesign and A/B tests. Increased the eCare rate by 20%.
- Validated the service status page with 87 customers and established an optimisation process.
- Trained team members in funnel analysis and conversion optimisation. Advanced the use of Adobe Analytics and data analysis for care and self-service.
+20 %
eCare rate
Sept 2023 to June 2025
1 year 10 months
Zurich · Hybrid
Swisscom · Lead UX/UI Designer, Insurance
- Led design for five insurance products, launched in eight months with a shared design system and Figma setup.
- Led research with over 1,000 participants and eleven design variants. After the redesign, measured conversion rates were 16% to 110% higher.
- Guided an external designer, trained an apprentice and supported a trainee.
- Worked closely with product, business, engineering, data, brand, legal and insurance partners.
+16 to +110 %
conversion, five products
Aug 2022 to Sept 2023
1 year 2 months
Zurich · Hybrid
Swisscom · Senior Online Experience Manager
- UX and conversion optimisation for the Swisscom online shop.
- Redesigned the WLAN box page. Conversion rate increased by 600% after the redesign. Launched the Kids Mobile offer, including checkout.
- Restructured and redesigned the device buyback page.
- Ran A/B tests with Adobe Target and evaluated them with Adobe Analytics.
+600%
Conversion rate
Nov 2019 to Aug 2022
2 years 10 months
Winterthur · Hybrid
AXA · Customer Journey Designer
- Redesigned complex claims and service journeys with interviews, usability tests, prototyping and behavioural design.
- Reduced cancellations by 30 percent with a new service journey.
- Reduced fraud cases by 12 percent through behavioural design.
- Built a B2E design system in Figma.
- Designed and validated expert interfaces for case handling and external partners.
- Made documents and digital communication clearer and more consistent.
−30 % / −12 %
cancellations / fraud cases
Feb 2019 to Oct 2019
9 months
Wallisellen · On site
ubitec · UX Designer
- UX and UI for digital products in Swiss banking and insurance.
- Translated complex order flows and domain logic into understandable user flows.
- Developed reusable components for different client projects.
- Created prototypes and validated concepts with stakeholders and users.
- Supported design colleagues in Vietnam professionally.
Client projects
first time agency side
May 2016 to Jan 2019
2 years 9 months
Wallisellen · On site
UPC Switzerland · User Experience & Conversion Manager
- Built A/B testing and conversion optimisation at UPC from the ground up.
- Established a test process from analysis and hypothesis to statistical evaluation.
- Generated CHF 1.2 million in additional revenue.
- Ran experiments in Adobe Target and evaluated them in Adobe Analytics.
- Presented results and recommendations up to executive level.
- Supported a website relaunch focused on usability and conversion.
Case examples
UPC: Regional imagery and product entry pointsUPC: Phone advice during online purchasingUPC: Testing guidance without mobile plansUPC: Two mobile entry points to product selectionUPC: Testing an optional TV upgradeUPC: Focusing the bundle configurationUPC: A clearer Internet Only offerUPC: Testing a discount banner by language regionUPC: Testing less plan informationUPC: Testing a cheaper defaultUPC: A New label increases click-through rate by 86%
CHF 1.2 m
additional revenue per year
Jan 2015 to Apr 2016
1 year 4 months
Wallisellen · On site
UPC Switzerland · Digital Specialist and Product Owner for Oracle RightNow
- Responsible for digital service offerings and the Oracle RightNow platform.
- Increased usage of digital services through UX research and clearer content.
- Reduced support contacts with better self-service processes.
- Introduced A/B tests for layout, guidance and copy.
- Increased entries into digital forms by 166 percent.
+166 %
entries into digital forms
June 2011 to Aug 2013
2 years 3 months
Halberstadt · Hybrid
Harz University · Working student
- Structured and implemented university websites and digital content. Improved the online presence through content management and web design. Supported research projects with the digital preparation of content.
Web & content
first hands-on experience
Feb 2012 to July 2012
6 months
Berlin · Germany
Materna GmbH · UX Intern
- Supported the UX team with prototypes and mockups in Axure. Documented existing best practices and made them usable in projects. Gained first experience in UX consulting and user-centred product development.
Career choice
and it still holds today
Selected results
Five insurance products in eight months · Research with over 1,000 participants · +20% eCare rate · Apprentices and trainees trained
To the project archiveSetup
Frauenfeld, 40 minutes from Zurich · hybrid or on site · available by arrangement · Swiss C permit
What I’m looking for
Clear goals, room to shape the work and a team that collaborates openly.
What I bring
10+ years in UX, training and mentoring. I discuss conflicting priorities openly.