+23.1% revenue: Regional A-spot personalisation with product bubbles
A regionally personalised A-spot with product bubbles increased conversion by 20.5% and revenue by 23.1%, at 95% significance.
The result in one sentence
+20.5% conversion and +23.1% revenue through regional personalisation, at 95% significance.
Conversion Optimiser, UX Designer, Test Manager, Hands-on Implementation
UX/UI Designer · Front-end Developer
Every visitor saw the same homepage, regardless of region or need.
No differentiation
One generic A-spot for all of Switzerland.
Weak entry point
The path into the product worlds was neither visible nor intuitive.
Untapped potential
Analytics suggested that visual relevance could improve performance.
The question was not whether the header could look better, but whether relevance and guidance would actually sell.
Goal
Faster orientation and a more emotional entry through regional relevance.
Hypothesis
Product bubbles open the route into product categories while a regional image creates proximity.
Open question
Would personalisation justify the implementation effort?
An A/B test with a localised A-spot and interactive product bubbles.
Version A
Standard A-spot without personalisation.
Version B
Regional background image plus bubbles for three product categories.
Implementation
Concept, targeting logic, tracking and analysis handled end to end by me.
Conversion rate
+20.5% for new customers
Revenue
+23.1%
Average order value
+2%
Significance
95% confidence level
Why it worked
The bubbles move users into comparison mode. The question shifts from whether to buy to which option to choose.
What I take away from it
Guidance beats visual size
Three structured bubbles had more impact than a large generic A-spot.
Clarity is marketing
Helping people reach the right destination faster sells more without needing a louder message.
Entry areas should guide, not just attract attention
That has been my benchmark for hero areas ever since.
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