+48% Internet+TV sales: Two mobile teasers instead of a funnel rebuild
Two small teasers linking to guided-selling pages increased mobile conversions by 20.9% and Internet+TV sales by 48.1%.
The result in one sentence
+48.1% Internet+TV sales and +20.9% conversion through two mobile teasers.
Conversion Optimiser, UX Strategist, Test Manager, Hands-on Implementation
UX/UI Designer · Content Manager / Publisher
On small screens the portfolio was hard to understand and the tools designed to help were almost invisible.
Mobile funnel without guidance
Users struggled to make sense of the offer.
Homepage without help
There was no direct entry into product selection.
Unused assets
Product Finder and Combine your own already existed but were barely linked.
More guidance on a small screen also means more distraction. Finding that balance was the real question.
Hypothesis
Two teasers to Product Finder and Combine your own would increase interaction and conversion.
Goal
Combine orientation with a sense of control through self-configuration.
Open question
Would the additional elements become a distraction on mobile?
An A/B test with two targeted teasers on homepage and overview pages, mobile only.
Version A
No teaser, conventional funnel.
Version B
Two teasers with direct routes to Product Finder and Combine your own.
Underlying idea
Combine your own connects clarity with control, a strong pattern on mobile.
Total conversions
+20.9%
Internet+TV sales
+48.1%
Traffic
+42.6% to Combine your own, +119.8% to Product Finder
Conversion split
Combine your own clearly beat Product Finder, 70% to 30%.
Follow-up decision
Combine your own was prioritised as the primary conversion route.
What I take away from it
Small elements can create big leverage
Two teasers moved more than much larger redesign ideas before them.
Control activates
The ability to configure the offer yourself increases engagement and willingness to decide.
Measure which path works first
I now test early which guidance component actually converts and focus the experience around it.
+32% new-customer orders: Upselling as an option instead of a bundle
+32.3% new-customer orders and +17.1% revenue through an optional TV upsell.
+15.1% conversion: Less distraction in bundle configuration
+15.1% conversion by removing irrelevant links and teasers.
+23% sales: A clearly positioned Internet Only offer
+23% Internet+TV sales through a clearly positioned Internet Only offer.