Max Baasner
DE/EN
AXA · 2021Case study

AXA Invoice Portal: Rethinking claims processing for repair shops

A digital portal gives repair shops full visibility into the status of every invoice, reducing questions, shortening processing times and lowering process costs.

Product LaunchDesign SystemCustomer InterviewsPrototyping

The result in one sentence

Fewer questions, faster processing and full status visibility for repair shops.

My role

UX Researcher, UX/UI Designer, Advocate for Customer Centricity

Worked with

Business Analyst · Product Manager · Front-end Developer · External Agency

01Situation

Invoice review in a motor claim relied on email, phone calls and patience.

Incomplete submissions

Repair shops submitted invoices without knowing which supporting documents were missing.

No transparency

Neither the current status nor rejected line items were visible.

Goal

A portal that makes submission and review predictable for both sides.

02Complication

Every missing piece of information created a question, and every question added days.

High manual effort

Clarifications between AXA and repair shops consumed capacity on both sides.

No status visibility

Repair shops had to call simply to find out what was happening.

Frustration as a side effect

The process affected the partner relationship, not just operating cost.

03Approach

Transparency as a product principle, developed with users rather than for them.

User-centred portal

Clear status for each invoice, visible requirements and understandable explanations for rejected items.

Co-working with business and agency

Close collaboration instead of a long specification document significantly accelerated implementation.

Usability tests with repair shops

Real users were involved early to secure comprehension and acceptance.

04Results

Shorter processing times

More complete submissions noticeably reduce clarification loops.

Fewer questions

The coordination effort between AXA and repair shops drops measurably.

Higher partner satisfaction

Transparent status instead of waiting on the phone.

Delivered within a few months

Including testing and iteration.

Methods
Remote TestingCo-creation SessionsUser InterviewsPrototypingUX WritingFeedback AnalysisUsability Testing
Tools
FigmaTestingTime

What I take away from it

Co-working beats a specification document

Business, development and design at the same table move faster than any handover document.

End users belong at the table earlier

Tests with repair shops changed the product most. Today I involve them even earlier.

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