OGIF Frauenfeld: Rethinking a community gardening website
A new structure, fresh design and shorter copy for OGIF’s community website, implemented directly in Clubdesk despite tight platform constraints.
The result in one sentence
Launched within weeks. Clear structure, fresh design and strong feedback from the community.
UX/UI Designer, UX Writer, Project Coordination
Content Manager / Publisher · Product Manager
An outdated website was slowing down communication for a growing community organisation.
Text-heavy and unclear
The old site was hard to scan and did not guide visitors towards what they needed.
Technology change
Moving to Clubdesk required a complete rebuild.
Values were invisible
Openness, sustainability and community defined the organisation but were barely visible on the website.
A platform with clear limits and an organisation with a clear deadline.
Technical limitations
Clubdesk offers far less design freedom than mainstream website builders.
Content had to be rethought
The existing structure could not simply be transferred. It needed to be replaced.
Go live within weeks
The organisation needed the site during the active season, not afterwards.
Structure before aesthetics: first sort the content, then build the design around it.
New page structure
Content organised around user questions and made easy to scan.
A dedicated colour concept
A natural palette that fits urban gardening and the organisation’s identity.
Copy from the visitor perspective
Shorter, more concrete and focused on the questions visitors actually have.
Built directly in Clubdesk
I learned the platform and implemented the site myself without an intermediate handoff.
Launched within a few weeks
Deadline met without reducing scope.
Clear structure instead of walls of text
Information can now be found within seconds.
Strong internal response
Design and usability received consistently positive feedback within the organisation.
What I take away from it
Platform limits sharpen concepts
When visual design is constrained, information architecture becomes the decisive quality factor.
Learning new tools pays off
Learning Clubdesk opened up an entirely new type of project for me.
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