Kammerjäger Wenzel: Finding pests by room
A personal website that helps people find pests by room.
The result in one sentence
From zero to a complete brand and website in roughly two weeks of focused work.
Concept, UX/UI Design, Branding, UX Writing, SEO, Image Concept, AI Art Direction, Lovable Implementation
Owner
Rainer started his own business without a website, a brand or any digital presence.
Starting from zero
There was no existing website, brand world or digital infrastructure to build on.
A fresh start with principles
Rainer deliberately wanted to appear personal, transparent and trustworthy instead of relying on pressure, fear and an anonymous emergency-service feel.
A recommendation as the starting point
The contact came through an existing client. What began as a website project turned into a complete brand build.
The website needed to explain a broad range of services and build trust in Rainer.
A personal approach
Calm imagery and direct contact make the first step easier.
A complex service range
Many different pests had to be easy to find without turning the site into an endless catalogue.
Building everything at once
Positioning, branding, copy, SEO, imagery and implementation were developed in parallel within a very short timeframe.
A house cross-section helps people find pests where they occur.
The house as navigation
A cutaway house makes it visible which pests typically appear in the basement, kitchen, bedroom, attic or garden.
Approachable imagery
Bright images and a friendly design shape the website.
Personality first
Direct contact with Rainer, WhatsApp and copy written from his perspective.
Everything from one source
Concept, branding, AI-assisted logo work, UX/UI, copy, SEO, imagery and implementation were designed as one coherent system.
Still too new for robust conversion or SEO metrics, but ready for self-employment in a very short time.
Around two weeks of focused work
From a blank page to brand, website, content, SEO foundation and finished implementation.
Clearly differentiated presence
The house cross-section and personal voice give the website its character.
Delighted client
Rainer was especially enthusiastic about the house concept and immediately started telling people about it.
Measurement follows after launch
Lead, ranking and conversion data will only become reliable with more time in market.
What I take away from it
Listening and structuring
Talking about Rainer’s daily work led to navigation by room.
Holzbau Wolff: Build it yourself or have it built
A broad craft offering translated into two clear paths and built into a complete digital brand.
Mobile Rennbahn: Brand and website for an event service
Brand and website launched. The owner also used the logo on his vehicle.
PÄCKLIMAA: Brand, website and price calculator in two days
According to the owner, enquiries increased noticeably after launch.