PÄCKLIMAA: Brand, website and price calculator in two days
Brand, website and price calculator delivered in two days.
The result in one sentence
According to the owner, enquiries increased noticeably after launch.
Concept, Branding, Logo, UX/UI Design, UX Writing, Pricing Logic, Price Calculator, Image Concept, SEO and Technical Implementation
Owner
The planned market launch was close, with no brand or website ready.
Severe time pressure
He needed a functioning presence very quickly so he could actually launch the new service.
Business idea, no brand
The vehicle, flyer distribution and transport service existed. Positioning, visual identity and a digital sales system did not.
Direct collaboration
Roman and I worked through the offer, copy and design together.
Two different services needed to be immediately understandable while also being easy to price.
Flyer distribution and transport under one brand
Two offers with different logic still needed to feel like one coherent service.
Pricing without back-and-forth
Prospects should not need to call or wait for a quote just to understand roughly what the service would cost.
Two days to launch
Concept, design and implementation developed in close collaboration.
I turned the Päcklimann into a clear yellow service brand and made pricing itself a central UX element.
Price calculator instead of a contact barrier
Costs can be understood directly on the website, making a service that needs explanation immediately tangible.
The price advantage made visible
Comparison with established alternatives shows not only that PÄCKLIMAA is cheaper, but exactly how large the difference can be.
A brand built from the business idea
Name, yellow, logo, imagery and language turn two separate services into one recognisable brand.
A coherent presence
Concept, copy, branding, imagery, pricing logic and website developed together.
Live in two days
Brand, website and price calculator delivered.
More enquiries, according to the owner
Roman reported a noticeable increase in enquiries after launch. An exact figure is not documented.
What I take away from it
Making costs clear
The price calculator gave prospective customers a direct cost estimate.
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