PÄCKLIMAA: Brand, website and price calculator in two days
A frustrated founder, one weekend and no functioning digital presence. In two days I created the branding, copy, website, price calculator and imagery for PÄCKLIMAA.
The result in one sentence
Live in two days. Then so many enquiries came in that the phone number temporarily had to come off the website.
Concept, Branding, Logo, UX/UI Design, UX Writing, Pricing Logic, Price Calculator, Image Concept, SEO and Technical Implementation
Owner
Roman came to me after spending a lot of money on an agency and still having no usable solution.
Severe time pressure
He needed a functioning presence very quickly so he could actually launch the new service.
Business idea, no brand
The vehicle, flyer distribution and transport service existed. Positioning, visual identity and a digital sales system did not.
Trust had to be rebuilt
After a disappointing agency experience, the collaboration needed to feel fast, transparent and tangible from the start.
Two different services needed to be immediately understandable while also being easy to price.
Flyer distribution and transport under one brand
Two offers with different logic still needed to feel like one coherent service.
Pricing without back-and-forth
Prospects should not need to call or wait for a quote just to understand roughly what the service would cost.
A weekend instead of a project plan
There was no time for traditional concept, design and development cycles. Everything had to connect immediately.
I turned the Päcklimann into a clear yellow service brand and made pricing itself a central UX element.
Price calculator instead of a contact barrier
Costs can be understood directly on the website, making a service that needs explanation immediately tangible.
The price advantage made visible
Comparison with established alternatives shows not only that PÄCKLIMAA is cheaper, but exactly how large the difference can be.
A brand built from the business idea
Name, yellow, logo, imagery and language turn two separate services into one recognisable brand.
Everything in one pass
Concept, copy, branding, imagery, pricing logic and technical implementation were created without handovers or agency interfaces.
The rapid emergency build immediately became a sales channel.
Live within two days
The website was built over a weekend, with most of it completed within a single day.
A lot of new business
According to Roman, so many enquiries and orders came in after launch that demand quickly became the new problem.
Phone number temporarily removed
Call volume became so high that Roman asked me to remove the phone number from the website.
Enthusiastic client feedback
Roman was very happy with the brand, price calculator and overall presence and could use it immediately.
What I take away from it
Pricing logic is UX
My first own price calculator showed how strongly transparency can simplify an offer and sell it at the same time.
Speed and quality are not opposites
When concept, copy, design and implementation sit in one pair of hands, surprisingly complete products can be created very quickly.
A small idea can become a real brand
At the start, the Päcklimann was mainly a business idea. Consistent design turned it into a presence with its own personality.
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