Asia Take Away Nguyen: Website for a new takeaway
Enthusiasm for a new takeaway led to a website, then to an ongoing collaboration.
The result in one sentence
Menu, opening hours and contact details in one website. The project led to an ongoing collaboration.
Concept, Positioning, UX/UI Design, UX Writing, Information Architecture, Menu Structure, Image Concept and Website Implementation
Owner, Asia Take Away Nguyen
I discovered a new Vietnamese takeaway in Frauenfeld and built the owner a website.
No digital presence yet
The menu, opening hours and location needed to be easy to find online.
It was a self-initiated project: create a presence from almost no digital foundation and make the food, atmosphere, menu and location immediately understandable.
No traditional client brief
I had to decide myself which information matters to someone spontaneously looking for Vietnamese food.
A very large menu
Many dishes, categories and prices still needed to remain scannable and appetising on a long page.
Do not overdesign it
The website should feel polished, but the food and personal cooking needed to stay at the centre, not the design itself.
I brought the key information together and offered the finished website to the owner as a gift.
Designed from the immediate need
Opening hours, phone, location and menu are instantly accessible because those are the key questions for a takeaway.
The food carries the design
Large food photography, warm typography and plenty of space let the dishes lead without artificially inflating the page.
A personal beginning
The website became the start of an ongoing collaboration.
Website live
Menu, opening hours, location and contact details are available online.
Further collaboration
The owner accepted the website, and more work followed.
What I take away from it
Starting with everyday needs
The menu, opening hours and contact details shaped the page structure.
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Nach dem Redesign lagen die gemessenen Conversion-Raten 16 bis 110 Prozent höher.
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