Glarner Kaffee: 3× online revenue and a lesson in scope
For a coffee roastery in Frauenfeld I rebuilt the website and online shop and translated the local roasting experience into a digital presence. The result was not only more online revenue, but also an important personal lesson about making additional work visible and protecting project boundaries early.
The result in one sentence
Website and shop for a local coffee roastery. 3× online revenue and a project that taught me to take scope as seriously as design.
Concept, Information Architecture, UX/UI Design, UX Writing, Shopify, Framer, Shop Setup, Content, Image Concept and Ongoing Development
Owner, Glarner Kaffee
A local coffee roastery with its own café needed a digital presence that brought the shop, the brand and direct sales together.
More than an online shop
Coffee, tea, other products, the roastery, the café and courses all needed to come together in one clear presence.
Translate a local brand into digital
The personal atmosphere of the roastery needed to feel as tangible online as the product range itself.
Direct sales
Visitors should not only read about coffee. They should be able to choose and buy the right beans directly.
The biggest challenge ultimately sat less in the interface than in the project itself: the scope grew step by step far beyond what had originally been agreed.
The scope kept growing
What began as a defined web presence accumulated more and more requests, content and adjustments.
Additional work stayed too invisible
I kept absorbing extra work without consistently making the effort visible or billing all of it.
Good collaboration needs boundaries
Being helpful does not replace a clear agreement about what belongs to the project and what is additional work.
Despite the growing scope, the result became a complete digital presence that connects the brand, roastery and sales on one platform.
Shop and brand brought together
Products, roastery and café do not feel like separate worlds but one connected brand experience.
Products structured clearly
Roast level, preparation methods, pack sizes and prices are visible directly at product level and make selection easier.
The local character preserved
Images from the roastery, information about production and a clear Frauenfeld connection show who is behind the coffee.
The new digital presence became a significantly stronger sales channel.
3× online revenue
After the rebuild, online revenue tripled compared with the previous level.
A complete presence from one source
Website, shop, content and ongoing development could be delivered without handovers between multiple providers.
Still live today
The presence I designed remains Glarner Kaffee’s current website.
What I take away from it
Scope is part of the design
A good project needs not only a strong solution, but clear boundaries around what has been agreed.
Make invisible work visible
Many small additions look harmless individually. Together they are real project work and need to be named as such.
Helpful, yes. Unlimited, no.
Customer focus does not mean automatically accepting every additional request without a new agreement.
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