GGA Maur: Website redesign for a local telecom within strict brand guidelines
A complete redesign within tight corporate design constraints: new structure, modular templates, revised copy and a mobile-first implementation. The project ended with a job offer from the client.
The result in one sentence
Complete redesign within a strict brand framework. Strong mobile experience, followed by a job offer from the client.
UX Designer, UI Designer, UX Writer
Product Manager · Brand Manager · Marketing Manager · Front-end Developer · Content Manager / Publisher
A major out-of-home campaign was about to launch. The website behind it was not ready.
Campaign as the trigger
GGA Maur needed a modern digital destination for the campaign.
Outdated starting point
The old website was structurally and visually dated and offered very little guidance.
Rigid brand guidelines
The redesign had to follow existing corporate design rules precisely.
Maximum expectations with minimal visual freedom.
No tolerance for deviation
Changes to font sizes, spacing or layout grids were not permitted.
Creativity inside constraints
The difference had to come from structure and hierarchy rather than new visual devices.
Two approval layers
Brand and product management both had to support every decision.
I looked for freedom where it actually existed: structure, modularity and mobile execution.
Modular templates
Reusable building blocks for product, campaign and landing pages instead of one-off designs.
Mobile first, consistently
The mobile version became the strongest part of the project and the reason the marketing team was especially enthusiastic.
Design decisions made explicit
Every decision was explained and justified, which accelerated approvals.
Complete redesign
All main and campaign pages were restructured and redesigned.
Reusable template set
New pages can be created without fresh design work.
A job offer as feedback
The client offered me a permanent role afterwards.
What I take away from it
Reasoned decisions survive review
When design is explained, the discussion shifts from taste to impact.
Strict guidelines are not a dead end
The leverage simply moves to structure, rhythm and hierarchy rather than new colours.
Early involvement saves rounds
Treating brand and product management as co-creators instead of approval gates noticeably accelerated the project.
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